Greenwich Associates has recognized several banks for excellence in customer satisfaction. Greenwich states that the awards are based on "more than 25,000 business banking firms with sales of $1 to $10 million in 70 markets across the U.S." It is unclear what the evaluation criteria included. In any event, here are the winners for the Cash Management Services category.
National winners were Bank of the West, BB&T, Colonial Bank, Comerica, First Citizens Bank (NC), First National Bank, Huntington National Bank, Peoples Bank (CT), Regions Bank, SunTrust Bank, Synovus Financial Corp., Union Bank of California, Wachovia, and Zions Bank.
For a look at regional winners, click here.
Commentary
Most of the majors - Bank of America, JPMorgan Chase, Wells Fargo, and US Bank - are notably missing from the awards list, which is dominated by regionals and super-community banks. The customer service advantage enjoyed by smaller institutions enables them to compete for cash management business against competitors with lager staffs, better collection networks and consistent early-to-market advantage.